About

I'm (Richard) Sena Quashie. Currently, I serve as General Manager, Digital & Executive Committee Member at Media General Ghana, where I lead digital transformation across TV3, Onua TV, 3News, and our digital platforms. What drives me isn't just the technology or metrics, but the opportunity to help one of Ghana's premier media houses navigate the tension between innovation and responsibility.

The questions that keep me up at night: How do we build digital platforms that serve communities rather than extract from them? How do we maintain journalistic integrity while embracing new forms of engagement? These aren't abstract concerns—they're daily challenges that shape every strategic decision we make.

My philosophy? Better stories lead to better understanding. Better understanding leads to better decisions. And better decisions? Well, that's how we build whatever we want to see.

The Journey Here

I've worn many hats. From developer at Stimuluz, building digital solutions when most Ghanaian businesses were still figuring out what a website was for to journalist at Ringier & Genesis Tech, churning out 7-8 articles daily (yes, daily) that somehow hit 10 million page views monthly. I've also been lead developer for Modzaka.com, trying to revolutionize how we sell music digitally in Ghana.

Each role taught me something essential. Writing taught me clarity. Coding taught me systems thinking. Leading teams taught me that the best strategies come from understanding people, not just data.

The roles that really shaped me? At Entravision, I led Meta advertising strategies across Ghana, building and mentoring teams while managing revenue for the entire country. At Pulse, I spent six years climbing from Editorial Operations Lead to Director of Marketing Strategy—learning how digital media actually works in Africa, not how Silicon Valley thinks it should work. At OMG Digital, I was figuring out content strategy when most brands were still debating whether they needed Facebook pages.

Each stop taught me something crucial. Pulse showed me how to build audiences at scale. Entravision taught me how to translate global tech platforms for local markets. Media General? That's where all these lessons come together.

My time at University of Ghana gave me frameworks but it is truly the economics degree that taught me to see patterns and incentives everywhere. Because digital transformation in Africa isn't about importing Silicon Valley playbooks. It's about understanding context, culture, and finding our own way forward.

Speaking four languages—English, French, Ewe, and Twi—has shown me that communication is about more than words; it's about context, culture, and connection. Language shapes thinking, and multilingual perspectives help me navigate cross-cultural challenges in digital strategy.

What I Build & Believe

I started wms (we make things, say [email protected]) because I believe in building, not just talking. But I've served as Chief Data Officer for Ghana's election coverage because democracy deserves data-driven storytelling; won awards for being the most resourceful employee, the Best Writer and even the rainmaker for sales excellence.

Yet what really matters to me always is: have we moved the needle? Have we told better stories? Have we helped businesses connect with their audiences and audiences connect with their desires in meaningful ways?

I believe authentic engagement beats algorithmic optimization every time. I believe in transparency that acknowledges complexity rather than oversimplifying for the sake of messaging. I believe African innovation ecosystems have wisdom that global tech could learn from, if we could move past extraction models toward genuine collaboration.

Most importantly, I believe in building platforms that amplify authentic voices rather than manufacturing engagement. This means sometimes choosing slower, more sustainable growth over viral moments. It means asking "who benefits?" before asking "does it scale?"

Beyond Work

Life isn't just about platforms and strategies. I'm building this whole thing alongside my wife, Naa Takia—who happens to be a brilliant poet and writer in her own right. You might know her work; she won the 2018 RL Poetry Award. And our daughter Cansu (Turkish for "water of life") keeps reminding us what actually matters in all of this.

The truth? Professional wins feel different now. Watching a campaign succeed hits different when you've got a family rooting for you at home. Building the future of media feels more urgent when you're literally raising the future.

When I'm not thinking about platforms and community engagement, I'm usually exploring questions about leadership, learning, and how technology can serve human flourishing.

Why All These Tales

I've always been a sucker for a good story—the kind that digs beneath headlines to reveal complexity, humanity, and truth. I even tried launching "One Big Story," a journalism micro grant for under-reported African stories. It didn't take off as planned, but the intent remains: we need better stories.

Everything we do is a story we're telling. Every strategy, every product, every decision. In a world of endless digital noise, the winners aren't those with the loudest voices or the biggest budgets. They're the ones who remember they're human, serving humans, solving human problems.

Want to talk digital transformation? Media innovation? How we build the Africa we deserve? Reach me at [email protected] or connect on LinkedIn.

Fair warning: I believe meetings that could have been emails are a crime against productivity. And no, I don't check emails after midnight. The best digital strategies come from well-rested minds.