Essays on platform building, digital transformation, and authentic engagement strategies https://senaquashie.com/writing en-us Fri, 10 Apr 2026 20:49:14 GMT hello@senaquashie.com (Sena Quashie) hello@senaquashie.com (Sena Quashie) Digital Strategy We saw GTV take a path that could have been innovative, and we failed to ask the right questions. https://senaquashie.com/blog/we-enabled-gtv-social-media-meltdown-and-cheered-them-on-to-this-stage https://senaquashie.com/blog/we-enabled-gtv-social-media-meltdown-and-cheered-them-on-to-this-stage Mon, 03 Mar 2025 16:24:00 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics The Keystone Charter is my guide for what will undoubtedly be one of the most profound years of my life - 2025. https://senaquashie.com/blog/2025-the-keystone-charter-crafting-legacy-amplifying-authenticity https://senaquashie.com/blog/2025-the-keystone-charter-crafting-legacy-amplifying-authenticity Sun, 22 Dec 2024 14:44:11 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics The decision to integrate local languages into parliament proceedings might be well-intentioned, but it's a move based more on sentiment than practicality. https://senaquashie.com/blog/parliaments-local-language-symbolism-no-substance https://senaquashie.com/blog/parliaments-local-language-symbolism-no-substance Sun, 18 Feb 2024 22:14:25 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Media Ethics ALTERNATE TITLE: Does my chatbot have a big mouth? (And why you should subscribe to find out) https://senaquashie.com/blog/can-we-talk https://senaquashie.com/blog/can-we-talk Thu, 15 Feb 2024 22:40:36 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, Leadership, Personal, Media Ethics, Creative Writing Each month, I'll provide up to USD 550 to one journalist or a team of journalists to tell "One Big Story" https://senaquashie.com/blog/announcing-one-big-story https://senaquashie.com/blog/announcing-one-big-story Mon, 12 Feb 2024 21:05:03 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics Find yourself a mentor (or two). Invest in some coaching. https://senaquashie.com/blog/i-have-mentors https://senaquashie.com/blog/i-have-mentors Sun, 11 Feb 2024 19:54:20 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, Leadership, Personal Carolee Thea, Sabine Woman, 1991. Chicken wire, electrical wire, sockets, bulbs, sound, dimensions variable. ©1991/2018 Carolee Thea.2:37 AMSomeone somewhere somehow, can very well accuse me of rape o... https://senaquashie.com/blog/these-rape-stories-are-not-mine-to-tell-on-breakthesilence-and-ghanas-hostility-towards-victims https://senaquashie.com/blog/these-rape-stories-are-not-mine-to-tell-on-breakthesilence-and-ghanas-hostility-towards-victims Tue, 16 Jun 2020 04:26:35 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal Yes, another first!Today, we launched Instagram stickers (and GIFs) for a client!To make that statement sink in even better, I will repeat it; “Today, we launched Instagram stickers (and GIFs) for a c... https://senaquashie.com/blog/today-we-launched-social-media-stickers-and-gifs-for-a-partner-yes-another-first https://senaquashie.com/blog/today-we-launched-social-media-stickers-and-gifs-for-a-partner-yes-another-first Tue, 19 May 2020 23:01:23 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics Last week or so, my team and I launched a TikTok campaign for one of our leading clients. If I am not mistaken, this brand (and our agency) will be the first in Ghana to take a brand-marketing approach to TikTok. https://senaquashie.com/blog/using-tiktok-for-marketing-a-ghanaian-brand https://senaquashie.com/blog/using-tiktok-for-marketing-a-ghanaian-brand Sun, 26 Apr 2020 16:04:00 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Personal, Media Ethics, Creative Writing We all woke up to the sad news of the “fire” that raged through the top floor of the Kwame Nkrumah Circle office of Ghana Revenue Authority (at least I woke up to the news).Inasmuch as the news of the... https://senaquashie.com/blog/comedian-waris-akuma-mama-zimbi-top-journalists-and-how-fake-news-spreads-in-ghana https://senaquashie.com/blog/comedian-waris-akuma-mama-zimbi-top-journalists-and-how-fake-news-spreads-in-ghana Sun, 01 Dec 2019 15:25:33 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Personal, Media Ethics hello there,if you know me well, you probably know that I, in general, do not care about my birthday; I’m not particularly happy or I’m not especially unhappy on my birthday.It’s, for me, a day like a... https://senaquashie.com/blog/hey-friend-this-birthday-letter-is-6-days-late-and-it-is-about-gratitude https://senaquashie.com/blog/hey-friend-this-birthday-letter-is-6-days-late-and-it-is-about-gratitude Sat, 16 Nov 2019 17:13:32 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics Estimated Ad Recall Lift on FacebookIt is Tuesday, 23 July, 00:23GMT and I am awake and at this laptop — not because I want to be but because I am dealing with a client who cares.This client cares bey... https://senaquashie.com/blog/ad-recall-lift-and-other-metrics-that-should-matter-with-social-media-advertising https://senaquashie.com/blog/ad-recall-lift-and-other-metrics-that-should-matter-with-social-media-advertising Tue, 23 Jul 2019 11:38:27 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Media Ethics In this patriarchal world, every person — especially women — needs to go through a process of re-education, to identify oppression against women.I have this one friend who gives me daily updates of ev... https://senaquashie.com/blog/were-failing-as-feminists-because-were-talking-to-men https://senaquashie.com/blog/were-failing-as-feminists-because-were-talking-to-men Sat, 02 Feb 2019 23:57:25 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics via — CodeForAfrica / Medium.comI have been with the editorial team at Pulse Ghana for almost four years and like every other editor with every other publication, I and my colleagues, have had to face... https://senaquashie.com/blog/staying-true-to-the-ethics-of-journalism-in-the-realm-of-content-marketing https://senaquashie.com/blog/staying-true-to-the-ethics-of-journalism-in-the-realm-of-content-marketing Thu, 24 May 2018 00:00:00 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal, Media Ethics It is all about the best algorithms, most intuitive bots, Facebook, Google and… a lot of stuff very few people actually care about. Somewhere in 2012, I was so convinced that the future of adv... https://senaquashie.com/blog/i-was-wrong-emotional-marketing-is-completely-dead https://senaquashie.com/blog/i-was-wrong-emotional-marketing-is-completely-dead Sat, 14 Apr 2018 17:31:02 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, Leadership, Personal, Media Ethics Ghana being underdeveloped posed a lot of advantages to the upcoming entrepreneur. https://senaquashie.com/blog/the-benefits-of-living-in-an-underdeveloped-country-like-ghana-for-every-smart-entrepreneur https://senaquashie.com/blog/the-benefits-of-living-in-an-underdeveloped-country-like-ghana-for-every-smart-entrepreneur Fri, 13 Apr 2018 10:12:52 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Leadership, Personal Here are the "factual lapses" in Kojo Yankson's report that a "khebab" seller was the cause of the Atomic Junction Gas explosion Dear Kojo Yankson, I woke up to messages and posts saying the poo... https://senaquashie.com/blog/dear-kojo-yankson-your-khebab-report-is-fake-news-bad-journalism-and-unnecessarily-incendiary https://senaquashie.com/blog/dear-kojo-yankson-your-khebab-report-is-fake-news-bad-journalism-and-unnecessarily-incendiary Mon, 09 Oct 2017 11:47:02 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Personal, Media Ethics Anyone who would refer to themselves as a connoisseur when it comes to music or even just Ghanaian music, would probably turn up their nose if they hear praise for “One Corner”, the viral hit song fro... https://senaquashie.com/blog/patapaa-like-shatta-wale-kwaw-kese-et-al-has-found-the-g-spot-of-the-ghanaian-music-lover https://senaquashie.com/blog/patapaa-like-shatta-wale-kwaw-kese-et-al-has-found-the-g-spot-of-the-ghanaian-music-lover Sat, 07 Oct 2017 11:50:51 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Personal Stay woke! People are trying to rob you https://senaquashie.com/blog/your-favorite-mobile-money-vendor-is-probably-going-to-try-to-scam-you https://senaquashie.com/blog/your-favorite-mobile-money-vendor-is-probably-going-to-try-to-scam-you Thu, 05 Oct 2017 11:39:15 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Media Ethics Sebastian had maintained his claims about winning 5 PhD awards despite extensive investigations proving that false There have been interesting twists in the curious story of Sebastian Roy Osum... https://senaquashie.com/blog/uva-suggests-fake-phd-holder-sebastian-osumanu-gets-mental-health-checked-as-they-squash-his https://senaquashie.com/blog/uva-suggests-fake-phd-holder-sebastian-osumanu-gets-mental-health-checked-as-they-squash-his Thu, 14 Sep 2017 12:58:25 GMT hello@senaquashie.com (Sena Quashie) Digital Strategy, African Innovation, Personal, Media Ethics