Last week or so, my team and I launched a TikTok campaign for one of our leading clients. If I am not mistaken, this brand (and our agency) will be the first in Ghana to take a brand-marketing approach to TikTok.
Daily Nuggets for 2020 Day 4 | Fighting Wrong Battles Once in a while, you’d realize you’re fighting a lost battle by loving the wrong people, wanting the wrong jobs, sacrificing for the wrong things. Because for some things, no amount of sacrifice and faith would make them fit into your life, no amount of love would […]
We all woke up to the sad news of the “fire” that raged through the top floor of the Kwame Nkrumah Circle office of Ghana Revenue Authority (at least I woke up to the news). Inasmuch as the news of the fire was sad, it also opened up another avenue for different groups of people […]
hello there, if you know me well, you probably know that I, in general, do not care about my birthday; I’m not particularly happy or I’m not especially unhappy on my birthday. It’s, for me, a day like any other even if with having closer friends, it changes a little bit since, well — they wish me […]
Estimated Ad Recall Lift on Facebook It is Tuesday, 23 July, 00:23GMT and I am awake and at this laptop — not because I want to be but because I am dealing with a client who cares. This client cares beyond vanity metrics and it is a challenge I am intrigued with. In today’s episode of To Hell […]
In this patriarchal world, every person — especially women — needs to go through a process of re-education, to identify oppression against women. I have this one friend who gives me daily updates of everything that happens in her life. She says it from her point of view and most often than not, I say nothing but just listen — and listening […]
circa 2015 (Pulse Ghana office) For as long as I can remember, I have always believed that leaders (especially those in management) are the kind of people who never do the actual work but spend a lot of time telling other people what to do. I was ok with that, but I never wanted to be […]
via — CodeForAfrica / Medium.com I have been with the editorial team at Pulse Ghana for almost four years and like every other editor with every other publication, I and my colleagues, have had to face the dilemma of church and state. To explain, in the publishing world the “church vs. state” concept is simple. Advertisers want […]
Once in a while, you’d realise that you have been fighting a lost battle by loving people who don’t want your kind of love, wanting the wrong jobs, sacrificing for the wrong things. Because for some things (& people), no amount of sacrifice and faith would make them fit into your life, no amount of […]
Somewhere in 2012, I was so convinced that the future of advertising and marketing was in conviction, belief, connections and hope. This was the outcome of my understanding of several things that the great brands then were selling to their customers. Most of them were selling belief, a belonging that created an almost cult like […]