Month: April 2018

I was wrong, emotional marketing is completely dead

I was wrong, emotional marketing is completely dead

April 14, 2018 Marketing

Somewhere in 2012, I was so convinced that the future of advertising and marketing was in conviction, belief, connections and hope. This was the outcome of my understanding of several things that the great brands then were selling to their customers. Most of them were selling belief, a belonging that created an almost cult like […]

you don’t have to make a difference

April 14, 2018 Poetry

…you are the difference You don’t have to make a difference — you are the difference.Each atom of your being plays houseand home, swapping in and outand no one ever stays, but the changeis what makes it all worthwhile. You are the change, whether you make the change or not.